Thursday, July 30, 2009

Could Google Apps Replace Your Exchange Server?

Google Apps can provide an intriguing replacement for Microsoft Exchange server. Not only can you host your domain name, but all of your email will be stored off-site in Google’s redundant facilities unsusceptible to outages with your local ISP.

Google Apps provides solutions for small and large businesses by giving your employees the next-generation communication and collaboration tools they need to manage electronic communications, share and publish information and stay connected while on the go. Sharing calendars, docs and email from your reservation system or real estate contact forms all hosted by Google, so there’s no hardware or software to download, install or maintain. With Google Apps, you can afford to provide each and every employee with the tools they need to succeed. Google Apps gives everyone at your organization a custom email address, tools for word processing, spreadsheets and presentations, a shared calendaring system and access to a flexible intranet system. Standalone security and compliance services are also available...

source: http://www.bluetentmarketing.com/blog/

Launch A Profitable PPC Campaign in 10 Minutes

Check this out I guarantee you'll NEVER forget it...

This is pissing off almost every single 'guru' out there and it has only just started.

...an ASTONISHING new CPA Affiliate Marketing System that you can literally copy and paste and its guaranteed to generate FAST cash for anyone that uses it. This is based on a set of secret hidden traffic sources online which leverage CHEAP low competition traffic on the internet with billions of hits...

source: http://internetmarketingebooks.blogspot.com/2009_07_01_archive.html

Tuesday, July 28, 2009

SEO Fun!

This question is very simple: How do you respond to the companies say: "Oh, this is only local. We were about the care of traffic. We want an online presence." I have a few comments - to ask if they have a brochure, and if we are to maintain the company offers, where nobody can see? But often do not agree so far.

source: http://seodiscussions.blogspot.com/2009/07/seo-fun.html


Tuesday, July 21, 2009

SEO and SMO - The Common Factors

I have been pondering over the concept of SMO ( Social Media Optimization ) and SEO and what exactly is common in them. It goes without saying, there are two main factors that are actually common for SEO and SMO.


  1. Content

  2. Links
Yes, while, SMO or social media optimization is all about increasing the linkability of your website , all of us who have had a love-hate relationship with the search engines do know that one thing that search engines love without an exception is links. So Links are important for BOTH !

Now, if you would notice the two-point list that I have mentioned above mentions "Content" as point (a) and "links" as (b) - that was intentional! Because - you get links only and only if you have good content. So CONTENT comes first !Also, I would like to point out that while creating your content for SMO, make sure you put a Title that grabs the attention.It has been observed that articles and write ups with attractive titles and lists ( top 10, top 50, last 5 etc) gets bookmarked more easily.

For proper SEO success you need to have good optimized content on your website but for SMO its not just enough to have good content - you need to increase the linkability of the content.Provide your visitors with easy to link options. They are actually trying to help you by linking to your content so why not help them to help you by making your pages easy to link. A great tool for creating social bookmarks can be found at Social Bookmarks to enhance SMO effort

Now, when we talk about links, we all know

  1. Search engines love links - the more inbound links you have, the better it is for you.

  2. Social Media Optimization increases the linkability of your content and efficient SMO can get you huge number of links.
Keeping this two points in mind, we can easily derive that SMO can actually work as an effective tool for successful SEO. As an additional bonus, the type of links that a site gets through Social media optimization also drives loads of traffic unlike the exchanged links dug deep inside some links.html or linkpartners.php page, that are often a part of typical SEO process.

While there are people discussing if SMO is going to replace SEO, besides, being a great traffic source, SMO can actually be the means to successful SEO.SMO demands good content and those good content is going to get linked. Now once, you have got content and you have got enough links to that content - do you think you need much more for SEO success ? yes, you need to add the salt, pepper and seasonings to serve just the perfect dish that those BIg three ( Google, Yahoo, MSN ) would love but the foundation to your SEO success has already been laid by your SMO initiatives.

Thursday, July 16, 2009

How to Optimize Videos in You Tube

We always talk about Google and how much traffic Google search can drive to our website but how much time do we spend on thinking how we can use the various other Google channels to drive traffic? Besides the web search Google provides various other search channels that can drive an equal amount of traffic and one such highly potent traffic driver is YouTube.

Trust me YouTube can drive enough traffic to your site to get your servers to crash. Many of us post videos to YouTube but never bother to optimize them and some of us don't even care to add videos to YouTube.

Take my words for it, if you know how to optimize for YouTube it can be a great source for good traffic. In this article we will look at some tips for optimizing for You Tube.

a) Use a proper Title for the video. Do a little keyword research before you write the title, make sure it makes sense and yet contains the keywords. Make it Short and Crisp.

b) Write a Description that is actually descriptive. Keep in mind that search engine's can't read video content, so this description would help it understand the video.

c) Use the word "Video" in Title and Description. People often search for keywords with the word "video" as a suffix

d)Do not disable comments. Enable all the features like video responses, ratings, embedding, syndication etc to encourage community participation. Reply to comments if applicable

e)Add applicable tags for the video

f) Add a link to your website in the description

g) Make sure you mention your link in the video at the end of the show, particularly if it is a teaser

h)Embed the video in external websites wherever applicable

i) Add a few links from external websites to the video page with suitable keyword anchor text

Why Should You Do All These ?

a) Traffic from YouTube

b) With the Universal Search being adopted by all major engines, if you can optimize your video properly it might rank for competitive keyword. Now think what does that mean ? It means you will basically have an image/video placement on Google ( because Google displays video thumbnails in SERP ) or your target keywords while your competitors would have the normal listing and we all know how much more attractive images can be compared to those stale text search results.

Here is an example...

You Tube Video Optimization

Tuesday, July 14, 2009

Choosing A Search Engine Marketing Firm For Your Business

Each day more companies are turning to the Internet to provide a targeted way to market their product/services and generate leads and sales. Marketing on the Internet provides a greater return on investment and is more cost effective then most traditional marketing avenues. It can be incorporated with conventional offline marketing to result in lower cost, expanded reach, better measurement and accountability.

For companies to be successful they need to concentrate first on the foundation of their business – their products, services and customers. A combination of specialized technology and skills is required for Internet marketing due to the ever changing markets.

Any search engine marketing firm that you choose should concentrate on two key areas that have a direct impact on your business and have access to the latest commercial seo tools. The first area of concern should be helping your business increase the number of relevant visitors to your website. This can be done thru optimizing your site for the search engines or pay-per-click advertising on Google Adwords for example. Sponsored or paid advertising on such sites as Google Adwords or Yahoo Search Marketing can provide an immediate flow of targeted website traffic provided one has properly chosen the right keywords for your business offering. The second area of focus should then be on what I call “conversion optimization”. This is basically increasing the percentage of those visitors that respond to your business offering before leaving your website.

Here’s a list of questions a search engine marketing company should be able to help you with

Which search terms really matter when it comes to attracting the maximum number of relevant visitors to your website?

How does your company’s website stack up against your competitors
for those terms?

What specific type of action do you want your website visitors to do? Examples: Sign-up for newsletter, download company brochure, schedule a live demo, etc.

Where is your company dominant and where do you have opportunities to grow?

If you choose the paid advertising route in the beginning to generate immediate targeted traffic then a good search engine marketing firm should be able to help you streamline the process from the impression of your ads to conversion, testing the offer that is presented at each step, and boosting overall conversion rates. A Web Analytic tool is absolutely essential in helping you better understand visitor behavior, identify user experience issues, time spent on your site, and overall campaign conversion tracking. Be sure a web analytics tool is part of the seo services you decide to invest in.

Why Choose Market-Vantage For Your Search Engine Optimization/Marketing Needs?

Our methodology is structured, but not rigid. It is tailored to match your business needs because every business is different. We learn as much about your business as we can, right from the start. Only by understanding your company’s offerings, the types of audiences you are trying to attract and the actions you want them to take before leaving your website can we advise you properly and implement cost-effective Internet marketing strategies and programs. What makes us different from most of our competitors is that we don't just focus on driving traffic to your site. While traffic is important, we work on the whole process of on-line lead generation and sales, from impression to response to conversion. We also believe that Internet marketing, rather than being considered an expense, is an investment that ultimately should be carefully measured and found to deliver a positive return.

Monday, July 13, 2009

web design-access key


In a web browser an access key or accesskey give facility to a website visitors to immediately jump to a specific part of a web page via the keyboard.

If you have assign a key board shortcut to hyperlink on your website/blog. its very helpfull to your online visitor.web design-access key

If you have a good knowledge of how to create website then you know very well that every
site has some hyper link such as in site navigation , internal link, or partner site link.
Online user access any hyperlink on website with pointing device such as mouse , now just suppose that an online visitor is surfing on your web design tip page and suddenly pointing devices ( mouse ) stop working then what to do for your online visitor , he /she will go away from your site.
And ,answer is Accesskey,that we useally use a platform dependent key,like ALT key in windows , along with shortcut to give the hyperlink the focus and press just Enter Key to access that hyperlink. But always remember set to a single(case-insensitive) alphanumeric value.
Syntex and example are here:
Use of Acess Key to Acess hyperlink
Press ALT+H key to go on < ahref="home page URL" acesskey="H"> HOME PAGE
ALT+S to vist< ahref="sitemap page URL" acesskey="s">SITEMAP PAGE



Custom Gmail Themes

Custom Gmail Themes is the new gift for Gmail user from Google.
Many Gmail user think, whether they can customize the look of their Gmail inbox without having to use some advanced scripting magic ,You may be a gmail user form them.Now you can choose your own Gmail colors and/or unique Gmail themes.

For customize your Gmail inbox just click on Settings link >> Select the Themes tab >> "Choose your own colors" option that are at the bottom of your page. And yes you have done but if your mood changed you want your previous Gmail theme then you can reset it by click on "Reset" button.
Enjoye

Thursday, July 9, 2009

(SEO) terms

Yahoo!

One of the oldest and most established directories; also one of the top 3 search engines.

Wednesday, July 8, 2009

search engine optimization (SEO) terms



Java applets
Small programs written in the Java programming language that can be embedded into web pages. Applet programs run on the Internet user's computer rather than the web server's computer. Search engines can not run Java applets. Consequently, if navigation or content is embedded in a Java applet, it will be invisible to the search engines and will not get indexed. Java source code gets compiled into executable code called "bytecode."

JavaScripts
programs written in the JavaScript programming language. JavaScripts run on the Internet user's computer rather than the web server's computer. Search engines can not run JavaScripts. Consequently, if navigation or content is embedded in a JavaScript, it w

Jump Page Ad
A microsite reached by clicking a button or banner. The jump page itself can list several topics, which can link to your site.

junk pages
meaningless documents that serve no purpose other than to spam the search engines with keyword stuffed pages in hopes a visitor might click on an adsense ad


Tuesday, July 7, 2009

5 Competitive Research Tools to Boost your SEO

It's a commonly-held misconception that gaining a top ranking in Google is next to impossible unless you're a huge site with lots of cash to splash around. It's very true that competition of the top spot in Google is extremely fierce and, if you read the SEO forums then it looks like there's another marketing 'must have' that's discovered each and every week.

In a sense all this is true, for the extremely competitive and hotly-contested markets at least. These include markets such as food supplements, health and beauty, weight loss, real estate, financial services and general medical supplies where many large sites and manufacturers are competing with one another for top positions. If, instead, you're in a niche market where there's much less competition then you (even as a single individual) have the opportunity to rank very highly for a given search term.

It's been well established that the difference between a #1 and #2 spot on Google can mean a five-fold difference in traffic. As a result, rather than being an exercise in futility top listings can dramatically improve your on-line success. There are a whole range of things you can do to improve your website's rankings. But the one thing that many internet marketers and website owners ignore is the potential value of competitive intelligence... The fact that your competitors can help you to improve your rankings.

Using competitive intellignece, you are attempting to discover:

  • What methods are your competition using to improve their rankings: things like, are they using social media (social bookmarking and video); how many links they have.
  • How entrenched is your competitor in the market... This gives an indication of how hard it will be to unseat them.
  • Examining your competitors' web pages (particularly the underlying HTML) will tell you their overall level of SEO skills.
  • Find out how many potential link prospects there are in your market. Also, how easy is it to write and submit articles or reviews in your market. Each of these brings you much-needed back-links.

Things you should do include:

  1. Determine Link Popularity
    Using primary (tier 1 in web parlance) keywords (the main keywords that you are targeting your site against) pick three top-ranked Google sites in your niche. Using this information you can now check the link popularity using marketleap.com.
  2. Perform your Keyword Research
    I know this is tedious, but the importance of keyword research really can't be stressed enough. Pick the top keywords that you are targeting your site/pages against then use a search term suggestion tool such as inventory.overture.com to analyze these keywords and their permutations. You will now see what the actual search volume of these terms is and how much competition you have against those keywords. This will allow you to spot those keywords which you have an opportunity to target. You're looking for keywords with decent numbers of searches but low competition. Also use other tools such as Google keyword tools (free) and keyworddiscovery .com/?id=303238" target="_blank" rel="nofollow">keyworddiscovery.com (paid). Once you've selected a bunch of keywords you can now add pages to your site that target these keywords (a common and 'must do' SEO technique.
  3. Find Sites to Target
    This is the way that you find the sites to request links from. To do this you can use the Google search page. Al you need to do is to type "allinanchor:tier 1 keyword" into the search box and then click on the 'Google Search' button. Remember that the 'tier 1 keyword' is the primary keyword you're targetting, as described above. For example, if your 'tier 1 keyword' is 'african recipes' then you would type allinanchor: african recipes into the Google search box. This will give you all the links that point to a site using that particular phrase. You can combine this search with allintitle: which show the keywords used in pages' [title] tags.
  4. Analyze Digg It's interesting how social bookmarking sites have exploded onto the internet scene and they now play a key role in many websites' internet marketing strategies. Because of this social bookmarking sites can actually offer you a wealth of information about your competitors and about your target market. Obvious things are checking the current top stories in your target market (and if you can produce a new slant on these then that's additional content for your site). Also check if your competitors have and diggs. This will tell you the type of stories or content that gets you noticed so that you can add similar content to your own site. Just remember that though Digg is the social bookmarking site with the largest content and user base there are a number of others out there.
  5. Visit your Competitors' Sites
    This may seem obvious, but you should visit your competitors' sites to see what they're doing. What kind of content are they adding, how are they expanding their site. What does their site look like... All this should affect the design and content decisions for your own site. But don't stop there. Sign-up to your competitors' newsletters and email announcements. Find out how they are marketing their site and products. Could you do it better than they are? Have they missed something that you could do? This can also tell you what kind of marketing your competitors are focussing on. Are they trying to grab the main slice of the market by targeting the most popular keywords, or are they taking more of a 'long tail' approach by targeting a small portion of a chiche (eg 'african recipes from benin').

If you're serious about your internet business then competitive intelligence must be an integral part of your marketing efforts. After all, your competitors are using this technique. It's amazing what you can learn with competitive intelligence... about your market, your competitors, the developing trends in that market and where you stand. You also maintain a comprehensive view of your competition and how you are performing in comparison with them.

Admittedly this is hard work, but if you use competitive intelligence correctly and apply what you have learnt to your marketing efforts then you will see a quite impressive increase in your bottom line. Just remember that five-fold difference in traffic between the #1 and #2 positions in Google rankings.

5 Competitive Research Tools to Boost your SEO

Tips Send Personal Email for People


How to send a personal email ?

Do you feel hardly to send a email marketing for a list people you want. But almost time, your email go to bulk or receiver don’t want to read theme.

So, which way you can get good result ? Just thinking.

Here are some easy to follow tips that will help you avoid being seen as a spammer, or having your emails trashed or ignored. The thing is this: email reduces friction. Greedy, lazy organizations have embraced this and tried to figure out how to blast as many emails as they can as cheaply as they can, relying on the law of large numbers. The real law of large numbers is, “using large numbers is against the law.”

I want you to add friction back in. If you want to be seen as being personal, the best strategy is to be personal, which is slow and expensive.

  1. Don’t send the same email to large numbers of people.
  2. If you have more than a few people to contact, you’ll be tempted to copy and paste or mail merge. Don’t. You’ll get caught. It shows. If it’s important enough for someone to read, it’s important enough for you to rewrite.
  3. Careful with the salutation. Don’t write, “Dear Claudia,” if you don’t usually write “Dear” at the beginning of all your emails.
  4. Don’t mush the salutation together with the rest of the note. If I had a dollar for every email that started, “Joe, When experts come together…” That’s not personal. That’s lazy merging. See rule 1.
  5. Don’t send HTML or pictures. Personal email doesn’t, why are you?
  6. Don’t talk like a press release. Talk like a person. A person is reading this, so why are you talking like that?
  7. Be short. The purpose of an email is not to sell the person on anything other than writing back. If you don’t have a personal, interesting way to start a conversation, don’t write.
  8. Don’t send an email only when you really need something. That’s not personal, that’s selfish.
  9. Do you have a sig with a phone number in it? Your phone number? If you don’t trust me enough to give me your real phone number, I don’t trust you enough to read your mail.
  10. Don’t mark your email urgent. Urgent to you is not urgent to me.
  11. Don’t lie in your subject line, and don’t be cute. You’re not clever enough to be cute. Just be honest.
  12. Following up on an impersonal spam email is twice as dumb as sending the first one. Invest the time to do it right the first time.
  13. Anticipated, personal and relevant permission mail will always dramatically outperform greedy short-term spam. I promise.
  14. Just because you have someone’s email address doesn’t mean you have the right to email them.
Got your time and do follow this article. I swear it help you very much.

Tips Send Personal Email for People

Sunday, July 5, 2009

Guide To Domains

Okay ill try my best to describe and inform you on the how to’s of selling and buying domains.

Admins and mods: If you dont allow the exchange of links in this guide you have permission to remove them but i have added as the new members might benefit from it.

First Step:

Picking a domain:

As you are new to it it would be a good idea to search through www.dhchat.com www.namepros.com and www.dnforum.com for more infomation on whats selling for the most and what people are looking for.
Mostly generic domains either one word ( all taken ) and two words using well used keywords like poker, casino, domains ect.
Almost all of these names are registered unless you get when they drop ( after the expiriation date and the owner doesnt renew they go back onto the ‘’system” to be resold this is where most people get there names as some allready have traffic from existing sites.
I have resently seen alot of people looking for made up but brandable names like google, yahoo this is a easy but not as profitable way most will sell for mid xx to low xxx but you really dont need any experiance to start off.

Buying A Domain:

Buying a name is done by going to www.godaddy.com ( this is what i use there are many about ) and typing in the domain you wish to purchase in the right field ( will have a pull down box with different tld’s eg .com .net .org.
Then you will go to a new screen where if availible it will have a tick next to it in this registrars case in black if not availible it will be in red and either have click here to backorder which at this stage you shouldnt worry about.
Here is an example go to www.godaddy.com and in the field ( center of screen ) type in pludo you will see that it is in red and unavailible to be registered not go to the bottom and search again now type in SOCCERISTHEBEST you will see that it is in black and availible to register ( not avisable todo so though ).
You will then be taken to another screen where it will ask for details you will have to register and give your details you will recieve a e-mail activate it and then proceed with your order, buy thename for 1 year as you are likely to sell and the buyer if wanted will have to renew the domain not you ( saving you a few dollars which is quite alot when starting off.
If you allready own a paypal account you wont have to sign up for one but if not go through at www.paypal.com and make youself one as you will have to use alot whilst buying and selling, You then pay for the name which is quite easy just read the step by step guide located on the site.
After this you will return to godaddy and you will have recieved your name check your e-mail you will recieve a order comformation and 3-4 e-mails after that which you dont need to keep.
You can then access your account via the control panel.

Ins And Outs Of Your Domains:

When in your account you will see alot of buttons at the top of your screen like manage contacts, set nameservers, set locking.
You will not have to go to manage contacts at all unless you need to change the details of your account eg if you move house change phone numbers.
Set Nameserver: Nameservers are the hosting servers names which unless using for a site you wont need if you are you will need to ask your host for the required names they should look something like ns1.yourhostingaccount.com and ns2.yourhostingaccount.com.
Set Locking: this is used to stop people changing your domains into there account
even when you dont allow them to this uasually happens to valueble names but its always good to be safe try locking your domains at all times, it only takes a few seconds to unlock them.
Change Account: This is used when you sell a domain you will be taken to a field where you enter the buyers contact details none are needed to be correct apart from there e-mail as the buyer can change there name, adress and so forth as they might want to keep the confodential.
You then select transfer account and the process is done on your behalf the buyer will recieve an e-mail saying that you have sent they follow the directions and it is now theres.

Selling A Domain:

This is the hardest part and the most time consuming then all the other partstogether you will need to find a person who is looking for the domain you own either to resell or to add a site to it.
This is usally done via www.dhchat.com www.namepros.com www.dnforum.com and www.sedo.com.
You will have to register and post either in the domains for sale forum or search through the wanted ads and pick a user requiring a name you own.
After this you just have to wait and see if there is anyone wanting you name, better names usually sell quicker depending on price.
Parking a domain is a vital step in selling and recieving a small income from them this is done by going to www.sedo.com or www.domainsponsor.com signing up and following the steps, you will have to change the nameservers at your registrar and within a few hours you will be recieving an update on traffic and revenue from each of the domains.

Pricing Your Name:

As a new user you will probably have no idea what you names worth you can, go to the mentioned sites above and post the name in the appraisal section and ask for more knowlegable members to give you there thoughts on the value or you can make a post asking for offers.

Payments:

After you have found a buyer you will have to come to an arrangement on payment method the most used is paypal, quick, easy and well used money transfering programm.
Most sales work by the buyer sending the money then the seller sends the domain asap, this can change but as stated it will be arranged by both the seller and buyer.
If you have any more problems you can contact another member most of which will help you without a problem but i cannot speak for everyone.
If sale is more then $500 some people will ask for payment through escrow.com which is more secure but more expensive in fee’s that need to be paid, most split it 50/50 but arrange it so it suits you and your buyer the best.

Scams:

This market is ( how do i put it ) full of them you will recieve e-mails asking to buy your domain which at this point cant be distinguished between a interested buyer or someone wanting your money.
Reply but at any stage they ask for an appraisal from a selected registrar, more times then not they will ask for an appraisal then never get back to you after research you will find they own the appraisal service.
If you are unsure post on the forums members will help you out.

Tips And Tricks:

This is what most people who come into this industry are looking for so here are some tips.

. Always sell your names for more then you paid for unless they are useless and you want to get rid of.

. Only buy names that you feel have some sort of market as above poker, casino, domain and brandable names will usually sell but dont just buy names in this catagory.

. When selling or buying be nice, quick, and reliable dont make a bad name for yourself as alot of people will be hesitant to deal with you in the future pretty much killing off your run with domains straight away.

. Read as much as you can you will learn alot every day browsing forums and making posts asking for infomation if your stuck.

. Sometimes spending money is how you make money but not always you will however lose sometimes but think beforeyou buy you want to have more income then outcome remember.

. Buying domains with traffic will sell for more then thoughs without if you are using google or any other search engine and there is a pop up saying this site could not be found jot the name down and if availible register it, if you found this site more then likely others will to and you will recieve hits without any advertising most people will buy this for a nice sum of money depending on the amount.

. When using godaddy you can use the coupon usa6 which will get you $1 of your order doesnt sound like much but over time it will be worth it.
I think mostly everthing you need to know has been added but if not please use the forums mentioned and ask for more advice.

I will also update this guide regulary adding new things.
If you wish to add something please pm me and ill read and either add it or decline.

Saturday, July 4, 2009

15 Tips for Building a Super Selling Website

Today there are literally thousands of Websites on the World Wide Web. Unfortunately, only a few generate the capital or clientele they desire. Many websites do not appeal nor grab visitor's attention. Also, many display poor depictions of products and/or advertise low quality merchandise. There are several other factors but, if you can't catch your visitor's attention immediately you will never reach your ultimate goal which is making tons of cash. I come across many websites daily and only a few have what it takes to call itself a true winner. Here are the most important 15 tips for building a website that sell:

  1. Homepage Content
    You never get a second chance to make a first impression. Your homepage must be well organized, not cluttered, ease to follow and consumers understand immediately what you sell. An interchangeable homepage is even better because you can change it to depict yearly events such as holidays and/or seasonal occasions. Homepages that feature sales, promotions or product(s) do extremely well. Color and content go hand and hand. Colors have a strong psychological impact on your visitors. Combinations of Red, Black and white are used with many big companies. However, leave as much white space as possible. Also blue and white with red accent works just fine too. Never sell anything that offends or makes consumers uncomfortable. Keep good clean moral content on your website, your business will prosper.
  2. Create a slogan
    Something quick, short and simple that becomes synonymous with your business. When visitors click on your website they know what you do right away and your slogan is your promise.
  3. Ease of navigation
    Always place navigation links to your products on the left side of the homepage in alphabetical order.
  4. Quality of products
    Sell products that consumers want! Sell quality products! Ask yourself would I purchase what I'm selling? If you settle for anything less you'll be out of business before you get started. Make certain the picture quality is top notch.
  5. Affiliate Program
    Make sure your site can accept affiliates. This is where a person or website refers a potential new buyer to a seller's site and vice versa. Cost per sale is the biggest moneymaker for affiliates.
  6. Consumer Promotions
    Offer diverse promotion(s) such as 10 to 20% off select products or free shipping to draw customers in. Feature item(s) on your homepage so customers won't have to search for promotions, specials or featured items.
  7. Consumer Savings
    Make sure your website has the versatility to cut or reduce prices. Show your consumers what the original price was, along with the new one. Basically, show the amount of money your consumer is saving.
  8. Variety of products
    Sell a variety of products which appeals to all demographics. Your online business is viral and will expand across the country in no time with the right product(s).
  9. Fast page load
    Animation, doorway pages, music, videos and page transitions are simply not needed. Flash technology slows down image and page loads further distracting your visitors from the main point at hand. Visitors will only spend a few seconds waiting for a site to load. Keep it simple easy to follow and plenty of white space.
  10. e-Catalogs
    Incorporate your e-catalog in your navigation bar as a hyperlink. Visitors can browse your e-catalog(s) right on your site with out surfing your e-store.
  11. Contact Information
    Make certain all information (addresses and phone numbers) is visible and correct. A business cell phone would pay big dividends because you are able to answer question about products or problems. Many consumers prefer to speak with a live person it builds rapport and confidence.
  12. Free Registration
    Always let your customers browse your e-store for free. The only time they should have to register "for free" is when it is time to purchase.
  13. About Us
    Make visitors feel at home when they enter you website by writing a 20-40 word blurb about you and your business on the homepage. It can be as simple as how you got started or how you love what you do.
  14. Payment System
    Make sure you have a shopping cart and merchant account which allows customers to use their credit cards right on your site. Have it integrated with Pay-Pal at a minimum. Verify the system automatically sends confirmation emails after completion of purchase. Also, integrate a consumer feedback section so consumers can generate feedback at their leisure.
  15. Newsletters
    Always keep track of your customers email information and electronically send them monthly sales updates, product promotions, new products information etc. Your business passive income will grow constantly.

Friday, July 3, 2009

9 Ways to Increase Website Traffic Using Google Image Search

Google search engine indexes images in your web pages. When someone uses Google Image Search to find images on the web, what chance does your website have to show up in the search results? If you know how to optimize images in your web pages, your images will have high rankings in the image search results. Using higly relevant and properly optimized images in your web pages will bring quality traffic from Google Image Search. Use the techniques described below for optimizing Google Image Search.

  1. Use the alt attribute in the html img tag. This is the most important one. Use a specific keyword or a key phrase that identifies what the image is all about. If the image is a red rose, use the key phrase 'red rose', instead of rose or flower, in the alt attribute.
  2. Use the title attribute in the img tag. The title attribute is what people see when they hover the mouse over the image. You can use the same text for title that you use for the alt attribute.
  3. Use both the width and the height attributes for the image. If the image height is unknown, use the image width. You should always use the image width from a design standpoint. Unknown image width can break your horizontal layout forcing your web site visitors to scroll horizontally which is very annoying.
  4. Don't use image1, image2, etc. for the image file names. Instead, Use descriptive names. For example, use red-rose for a red rose image file. You can use the same text that you use for the alt attribute. Just hyphenate the words if it is a key phrase.
  5. Put some description texts just beneath the image. For example, "a red rose blossoming in a quite morning" for the red rose image. Make the key word, red rose, bold. When Google displays the image in the image search result page, the result page will also display the texts surrounding the image.
  6. Choose your anchor texts in links to images carefully. Instead of "click here for larger image" as the text link to an image, you can use "a large red rose picture is here" as the anchor text.
  7. Put all your images in a root folder and, if you prefer, categorize your images in sub-folders under the root image folder. Make sure that your robots file does not limit access to the image folders. Use the img and src tags for images on your web pages. Avoid all types of java script tricks. Google search engine spider will be able to index all your images. If you have descriptive image files names, they will have high relevancy in Google image search results.
  8. Use Google trends to find hot topics. Use your creativity to establish a credible relevancy between you images and the hot trends. For example, if "Hunt for Red October" is the hot topic, you can use "Hunt for Red October Rose" as your image text.
  9. You should already have your website verified by Google. If Google has not verified your website, go ahead and get it done by opening an account for Google Webmaster Tools. Once you have your site verified, enable enhanced image search for your site by logging into Google Webmaster Tools.

Wednesday, July 1, 2009

Semantics for SEO

Semantics is the study of meaning and relationships and plays a role in SEO. Google makes its money from being successful at crawling, indexing, and ranking data. One important aspect of this procedure is being able to understand content in a manner that is more complex than keyword density. One way of doing this is Latent Semantics Analysis or LSA. Google may not use this exact approach, but Google is sure to use some similar system of semantic analysis to look at textual content.

Intro to SEO Semantics

By using semantics, search engines can have a basic understanding of the English language. There is an understanding of synonyms, antonyms, and polysemes. In addition, Google can relate niches and keywords. They’re able to develop complex relationships with keywords through their huge database of information and linking relationships.

For example, Google can understand the following relationships for a Make Money Online site.

Make Money Online

  • Make Money
  • Make Money Online
  • Make Money Blogging
  • Make Money on eBay

Internet Marketing

  • Internet Marketing Services
  • Online Marketing

Social Media Marketing

  • Social Media
  • Social Bookmarking
  • Web 2.0
  • Digg
  • StumbleUpon

Blogging

  • Blogger
  • Wordpress
  • Plugins
  • RSS Feed

SEO

  • Search Engine Optimization
  • Link Building
  • Article Marketing
  • Directory Submissions
  • Dofollow
  • Nofollow

Google knows that the usage of any of the above keywords is related to the primary keyword of make money online. It can relate long tail keywords as well as related keywords and the long tails of those related keywords.

Role of Semantics when Writing for Search Engines

Knowing that Google uses semantics is important when writing your site’s content and building links. You should use this knowledge to solidify your page’s focus on a keyword.

Quick Note on Keyword Density

Google content analysis is more advanced than keyword density. Do not stress keyword density. Keyword density will not help you rank higher. Anyone still teaching you to achieve a certain density is wrong. Keyword usage is important, but there is no set density that you should target. Simply use it naturally, but ideas like LSA move Google away from basic keyword density analysis. Keyword density is not a direct measure of relevancy. The usage of a keyword 10 times does not make it more relevant than a page that uses its keyword 3 times. If anything, the over usage of a keyword can hurt your rankings. The usage of semantics can be used to determine if a site is using natural language. An over optimized keyword stuffed page does not use natural language and may hurt your rankings.

Use Long Tails

Instead of trying to use your primary keyword over and over, use long tails. Research your keyword before you write your article to determine long tail keywords. Select two or three long tails that have your main keyword as their parent keyword. Use them in your content to support your main keyword and do it without keyword spamming. Not only does this create natural content, but this increases the number of terms you can rank for. You can now work your primary keyword as well as the long tails.

Related Terms

In addition to long tails, use related keywords. If you’re writing about SEO, talk about internet marketing. If you talk about McDonalds, talk about hamburgers. If you talk about hamburgers, discuss hot dogs. If Apple, discuss Mac and Ipod. These related terms will support your main keyword because Google understands the relationship. In addition, it will increase the number of keywords you can rank for.

Role of Semantics when Link Building

The classic advice of varying your anchor text. If you get too many links with the same anchor text, Google will consider it a Google bomb. Varying anchor text is important for two reasons. First, it looks natural. Having the same anchor text is a sign of self generated links. Second, semantics comes into play. You can use related anchor text to support your primary target keyword.

A post about BANS (Build a Niche Store) could use any of the follow keyword(s) as anchor text and still support the primary keyword.

  • BANS
  • BANS site
  • BANS ebay
  • Build A Niche Store
  • Make Money on eBay
  • Make Money Online
  • eBay Niche Store
  • Build an Online Store
  • eBay Affiliate

Google understands that all of these keywords are related.

Dominating Multiple Long Tails Keywords

By using this approach instead of keyword stuffing one keyword phrase, you’re able to dominate multiple keyword listings for long tails. You can rank for many long tails by simply mentioning the keyword. Instead of repeating one keyword phase over and over, use semantically related keywords. This will reinforce your main keyword while also increasing the number of long tails you can rank for. As your page gains authority for the main keyword, your authority for the semantically related keywords will also increase. And the opposite is also true, as you gain authority for the semantically related keywords, your authority for the main keyword increases.

Conclusion

Understanding that Google uses semantics to evaluate content can help you improve your on site SEO. Simple measures like keyword density are out dated and should not be used to determine how targeted a page is. So when developing content, consider developing a list of long tails and related keywords that you can sprinkle through your content to help support your targeted keyword.